How to Choose the Best Matcha Powder

Posted on April 09 2023, By: Luke Alcock

How to Choose the Best Matcha Powder: Your Ultimate Guide


With matcha becoming a popular choice for health-conscious individuals and food enthusiasts alike, it's no wonder that this Japanese green tea powder has captured the hearts of many.

However, with numerous brands and types of matcha available, it can be challenging to find the best one for your needs. In this comprehensive guide, we will explore the key aspects to consider when choosing the ideal matcha powder for you.

Grasping the Grades of Matcha

To make an informed decision, it's essential to know the different matcha grades. Typically, matcha is divided into three main categories: ceremonial grade, premium grade, and culinary grade.

Ceremonial grade:

Regarded as the highest quality matcha, this grade is used in traditional Japanese tea ceremonies. It has a refined taste, bright green color, and silky texture. Ceremonial grade matcha is produced from the youngest tea leaves, which contain the most nutrients and the least bitterness.

Premium grade:

Although not as high-quality as ceremonial grade, premium grade matcha is excellent for daily consumption. It strikes a perfect balance between flavor, color, and texture, making it suitable for drinking and cooking alike.

Culinary grade:

Designed specifically for cooking and baking, culinary grade matcha has a more robust and bitter taste, which is ideal for recipes where the flavor is balanced by other ingredients.

The Importance of Color

The hue of matcha powder serves as a crucial quality indicator. Top-quality matcha boasts a vivid, bright green color, a sign that it is rich in chlorophyll and other essential nutrients.

Lower-quality matcha, on the other hand, tends to have a dull or yellowish-green appearance, which may suggest that it is older, has been exposed to light, or is made from inferior tea leaves.

Assessing Texture and Fineness

An exceptional matcha powder should be ultra-fine and smooth, comparable to talcum powder. Traditional stone mills are used to achieve this texture, producing a finer result than modern machinery.

A smooth texture is crucial for proper dissolution when mixed with water and for providing a pleasant mouthfeel. Coarse or gritty matcha may indicate lower quality or improper processing.

Tracing Origin and Production

The finest matcha powder typically hails from Japan, where the art of cultivating and processing matcha has been refined over centuries. The regions of Uji (Kyoto), Aichi, and Kagoshima are particularly renowned for producing high-quality matcha. Always opt for matcha sourced from these regions or other reputable tea-growing areas in Japan.

Furthermore, the production techniques employed can greatly impact matcha quality. Traditional methods include shading the tea plants for several weeks before harvest, which boosts chlorophyll production and enhances the flavor of the leaves. The leaves are then steamed, dried, and ground using stone mills.

Choose matcha made using these time-honored techniques for the best quality and flavor.

Organic vs. Conventional: Which to Choose?

With the growing popularity of organic products, you might be wondering whether to choose organic or conventional matcha. Organic matcha is cultivated without synthetic fertilizers or pesticides, benefiting both your health and the environment. However, organic matcha may have a less vibrant color and a slightly altered flavor profile compared to conventional matcha due to differing growing conditions.

If organic matcha is your preference, ensure it has been certified by a reputable organization, such as the Japanese Agricultural Standards (JAS), the United States Department of Agriculture (USDA) or the European Union's organic certification body. If your focus is on flavor and color, you may prefer conventional matcha from a trustworthy source. In either case, it's essential to choose a high-quality product to fully enjoy your matcha experience.

Price Considerations and Value for Money

As with any product, the price can serve as a quality indicator for matcha. Higher-quality matcha generally comes with a heftier price tag due to the meticulous cultivation, harvesting, and processing techniques involved in its production.

While it might be tempting to choose a cheaper matcha powder, remember that lower-priced options may not offer the same vibrant color, smooth texture, or health benefits as their more expensive counterparts.

When evaluating the price, also take into account the size of the package and the recommended serving size. Some matcha powders may seem more costly initially, but if they have a smaller serving size or a more concentrated flavor, they may actually provide better value for your money in the long run.

Flavor and Aroma: A Crucial Factor

The taste and aroma of matcha play a vital role in determining its quality. High-quality matcha should have a rich, vegetal taste with a subtle sweetness and a hint of umami. The aroma should be fresh, grassy, and enticing. In contrast, lower-quality matcha may have a bitter or astringent taste, which can be less enjoyable to drink or use in recipes.

When selecting matcha, it's a good idea to read customer reviews and, if possible, sample different brands and grades to find the one that best suits your taste preferences.

Proper Packaging and Storage

Appropriate packaging and storage are critical for preserving the quality of matcha powder. Matcha is sensitive to light, heat, air, and moisture, which can cause it to lose its vibrant color, flavor, and nutritional benefits. When choosing matcha, look for packaging that is airtight and resealable to ensure the product remains fresh for as long as possible.

Once you have purchased your matcha, store it in a cool, dark place away from direct sunlight and heat sources. The best place to store your matcha is in the fridge, away from anything that has a strong odor. If the packaging is not resealable, transfer the matcha to an airtight container to prevent exposure to air and moisture.


Selecting the best matcha powder may seem overwhelming at first, but armed with knowledge and an understanding of the factors that influence its quality, you'll be well-prepared to make an informed decision.

By considering the grade, color, texture, origin, production methods, organic certification, price, taste, aroma, and packaging, you can find the perfect matcha powder tailored to your needs and preferences.

Whether you're an experienced matcha connoisseur or a curious newcomer, we hope this guide helps you navigate the fascinating world of matcha with confidence.

For more on how to buy the best matcha, check out our comprehensive buying guide.

SHOP for ceremonial grade organic Uji matcha and check out our Premium Matcha Sets.


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