Uji Matcha Specialists, Based in Japan
We're a Japan-based matcha company working directly with tea farms across the country to supply cafés, brands, and matcha lovers worldwide. Our roots are in Uji — Kyoto's most respected tea region and the heart of what we do — but we also source carefully chosen matcha and tea tools from other producers we've come to trust over the years.
Matcha isn't just a product for us. It's a craft, a daily habit, and a living piece of Japanese culture. Part of our job is to represent that honestly — and to help people anywhere in the world understand what good matcha actually is.
A bit about how this started
Premium Health Japan was founded by Luke, originally from Melbourne, Australia. Before matcha, his world was sport — basketball through his childhood and teens, then Muay Thai, then boxing. He qualified as a personal trainer and licensed boxing coach, was named Graduate of the Year at the Australian Fitness Academy, and went on to open his own gym, training amateur fighters and eventually one professional.
His mum was a constant through all of it — a champion swimmer as a teenager who stayed fit her whole life. She came to his women's-only "punch-a-cize" classes well into her sixties and could out-train women half her age. In 2015 she found a lump, had a full mastectomy, and threw herself into the cleanest lifestyle she could build — high-quality green tea included. At the time, none of us knew what matcha was.
Luke moved to Japan in 2018 after meeting his now-wife, and started teaching English. At his first school, the tea ceremony club invited him to sit in. That was the first bowl of matcha — and the start of years of reading, drinking, and learning what separates good matcha from the rest.
A few years later, when the chance came to start a business, matcha was the obvious choice. Around the same time, his mum's cancer returned, and there wasn't time to share it with her. The mission instead became to share it with everyone else — the daily habit, the craft behind it, the people who grow it.
How we actually work
We're based in Japan, close to the farms we buy from. We visit in person, taste alongside the growers, watch the harvest, and evaluate matcha at different stages of production. We don't own farms — our job is the relationship side: long-term partnerships, shared standards, and the kind of trust that takes years to build.
A lot of our suppliers are small, family-run producers with generations of experience behind them. That's what lets us be specific about cultivar, harvest, and grade — and honest about what each tea is and isn't.
Luke drinks matcha twice a day and has done for years. That sounds like a small detail, but it's the thing that makes the work possible. You can't tell a customer what a tea tastes like if you haven't lived with it.
From a side project to thirty-five countries
The business started as a side hustle alongside Luke's day job managing an English-teacher dispatch company. The plan was a small retail line — sell some matcha online, keep it simple. Then customers started asking him to source matcha for their own businesses. He was reluctant at first; wholesale wasn't the plan. But the requests kept coming, and the gap was obvious: very few people in Japan were doing matcha wholesale with proper English-language service.
That part is now more than 95% of what we do. We supply cafés, tea bars, wellness brands, and specialty retailers in over 35 countries, and what was a one-person operation is now a small bilingual team. We still keep a focused retail range — because our access to the best farms in Japan means we can offer matcha most retail customers wouldn't otherwise find — but wholesale and OEM is the core of the business.
If you're a business looking for a Japan-based partner, our wholesale and OEM page is the place to start. For deeper detail on private-label and custom branding, see our private-label service — both pages cover different sides of how we work.
Explore Our Matcha Collection
Sale
Uji Matcha Gokō (Goko) × Samidori – Hand-Picked Ceremonial Blend (30g)
$50
$37
Sale
Uji Matcha Asahi – Hand-Picked Single-Cultivar Ceremonial (30g)
$73
$55
Sale
Organic Uji Matcha — Ceremonial Grade Classic Blend (50g)
$31
$20
Sale
Organic Japanese Matcha — Ceremonial Grade, First Spring (50g)
$31
$15
Sale
JAS Organic Uji Matcha – Single-Cultivar Okumidori (30g)
$52
$38
Sale
JAS Organic Uji Matcha – Single-Cultivar Saemidori (30g)
$46
$23
Sale
Organic Uji Matcha – Kyoto Cultivar Blend (40g)
$43
$14
Sale
Uji Matcha Gokō (Goko) – Pesticide-Free Single-Cultivar (30g)
$50
$28
Sale
Ceremonial Grade Uji Matcha — First Spring Harvest (100g)
$81
$59
Sale
Organic Uji Matcha for Café – Ceremonial Blend (250g)
$141
$100
What we offer
Beyond matcha itself, we carry traditional tools — chawans (tea bowls), Takayama chasen whisks, and other tea utensils made in Japan. Whether you're preparing a single bowl at home, serving matcha at scale, or building your own brand, we try to be a useful and honest partner on this side of the world.
We're founder-led, and growing — but on our own terms. We're not chasing scale for its own sake. We work with a deliberately focused range of products we know personally, and we'd rather grow with the right clients than spread ourselves thin trying to be everywhere.
Why we're picky about who we work with
One of the reasons we've grown the way we have is that we're a bilingual team. Luke speaks conversational Japanese; his wife is Japanese and fluent in English; our customer service manager works in English; and our Japanese assistant bridges both languages. A few team members operate primarily in Japanese, which means we can hold proper relationships with growers and producers — not just transact with them. For our overseas clients, it means English-language service from people who actually understand the supply side in Japan.
We can't take on everyone who inquires. We look for clients whose values line up with ours — respectful, serious about quality, in it for the long haul. Most of our clients have been with us for years, and that's by design. We'd rather build slowly with the right people than rush.
Thank you for being here — and for supporting the farmers, artisans, and small producers behind every bowl.