Name: 100% Organic Japanese Matcha – First Spring Harvest (50 g)
Brand: Premium Health Japan
SKU: ORG-JP-50G
Price: 33.00 AUD
Availability: InStock

Description
Flavor Profile of Asahi Matcha
Key Features

This Asahi matcha is a rare, ultra-premium ceremonial matcha crafted from a single cultivar grown on a historic Edo-period tea estate in Uji, Kyoto. Harvested entirely by hand, it represents one of the most refined expressions of traditional Japanese matcha production.

The Asahi cultivar accounts for less than 0.3% of Japan’s total matcha production, making it one of the rarest and most demanding cultivars to grow. Low yields, intensive labour, and strict selection standards mean that only a handful of farms in Uji continue to produce true ceremonial-grade Asahi matcha today.

Shade grown for several weeks before harvest, the tender first spring harvest tea leaves are hand-picked at peak maturity, processed into tencha using traditional techniques, and stone ground slowly in extremely small batches. This careful process preserves aroma, color, amino acids, and the delicate compounds that define high-grade Uji matcha.

The result is a vividly green, exceptionally smooth matcha powder with calm umami, natural sweetness, and a long, elegant finish with no bitterness. This is a matcha created not for daily use, but for moments of focus, ceremony, and appreciation.

Color: Deep emerald green with exceptional brightness
Texture: Velvety, refined, and luxuriously smooth
Aroma: Soft floral notes with hints of sweet grass and warm chestnut
Taste: Rich umami balanced by natural sweetness, finishing clean with no astringency

Asahi matcha is known for its calm depth and clarity, offering a composed and elegant tea experience that differs from more aggressive or intensely umami-driven cultivars.

100% Asahi cultivar (single-origin, single-estate)
Harvested entirely by hand
First spring harvest tea leaves
Shade-grown for several weeks
Stone milled in small batches in Kyoto
Less than 0.3% of Japan’s matcha production
Historic Edo-period family tea estate
Ceremonial grade Uji matcha
Packed fresh in Kyoto in a 30g tin
Limited annual release

Asahi Matcha (Single-Cultivar, Ceremonial Grade)

This Asahi matcha is a rare, ultra-premium ceremonial grade Japanese green tea produced from a single cultivar grown in Uji, Kyoto, the historic heart of matcha production in Japan. Harvested entirely by hand on a historic Edo-period family tea estate, it represents one of the most refined expressions of traditional Uji matcha craftsmanship.

The Asahi cultivar accounts for less than 0.3% of Japan’s total matcha production, making Asahi matcha one of the rarest and most demanding matcha cultivars to grow. Low yields, intensive labour requirements, and strict quality standards mean that only a small number of farms in Uji continue to produce true ceremonial-grade Asahi matcha today.

First Harvest, Hand-Picked Tea Leaves

This matcha is crafted exclusively from hand-picked spring first harvest tea leaves, selected at peak maturity during early spring. Unlike machine harvesting, hand-picking allows farmers to choose only the softest, youngest leaves — a critical factor in achieving the smooth texture, natural sweetness, and low bitterness expected of top-tier ceremonial matcha.

Because this process is extremely labour-intensive, true hand-picked Asahi matcha has become increasingly rare in modern Japanese tea production.

Shade-Grown and Stone-Milled in Small Batches

After several weeks of shade growing, the harvested leaves are processed into tencha using traditional Japanese techniques. The tencha is then stone milled slowly at low temperature in Kyoto, producing a fine matcha powder with exceptional clarity and consistency.

This gentle stone-milling process preserves:

• Amino acids such as L-theanine

• Chlorophyll and nutrients

• Aromatic compounds

• The ultra-fine, silky texture required for ceremonial preparation

Each batch is milled in very small quantities to ensure freshness, flavour accuracy, and uniform quality.

Cultivar Asahi – The King of Matcha Cultivars

Among Japanese tea cultivars, Asahi holds a revered status. Often described by tea farmers as the “King of matcha cultivars,” cultivar Asahi is prized for balance, refinement, and purity of flavour rather than sheer intensity.

Difficult to grow and naturally low-yielding, Asahi requires precise cultivation to express its full character. For this reason, only a handful of producers in Uji continue to cultivate Asahi matcha — and even fewer do so entirely by hand at ceremonial grade.

A Rare and Revered Uji Matcha

This Asahi matcha comes from a historic Edo-period estate where tea has been grown by the same family for generations. Traditional farming practices, careful leaf selection, and small-batch processing allow the natural character of the Asahi cultivar to remain intact.

From harvest and milling to final packaging, each tin reflects the heritage, restraint, and discipline associated with the finest Uji matcha.

Who This Single Cultivar Asahi Matcha Is For

This ceremonial Asahi matcha is best suited for those who value rarity, provenance, and cultivar expression over convenience or volume.

It is ideal for:

• Experienced matcha drinkers and collectors

• Japanese tea ceremony practitioners

• Customers seeking single-cultivar Uji matcha

• Drinkers who appreciate calm umami, balance, and elegance

• Gift buyers looking for a rare, limited Japanese matcha

This is a matcha designed for intentional preparation and mindful enjoyment.

Who This Matcha Is Not For

This matcha may not be suitable if you are looking for:

• An everyday or budget-friendly matcha

• Matcha primarily intended for lattes, smoothies, or baking

• Strong bitterness or bold, aggressive umami

• Large-format or high-volume use

Due to its rarity and labour-intensive production, Asahi matcha is best enjoyed slowly and respectfully.

Limited Annual Availability

Because Asahi represents less than 0.3% of Japan’s matcha production, availability is extremely limited. Each spring harvest produces only a small quantity, and once this seasonal release sells out, it will not be available again until the following year.